How I Became An Expert on Postcards

the 4 Aspects of Personalized Postcard Printing

Knowing what exactly is personalized postcard printing is extremely important before you jump to the bandwagon of doing postcard printing and use it as marketing tool. Actually, there are 4 aspects of printing postcards and these include the size, paper stock, design file formats as well as coatings. To assure that you’re getting only the best quality there is, each aspect shouldn’t be taken for granted.

The postcard’s size doesn’t always mean that there is a standard size that fits all postcard sizes. It’s because of the fact that there are varying sizes that need a different piece of printing equipment. As a matter of fact, just a slight change in the postcard’s size might affect its price. To avoid being surprised by the cost of printing postcard, it is smart to get quotations before you print it out. Through this, you’ll have an idea on how much the postcards will cost you.

Matte and glossy finish are the two types of finishes that you can go for in your paper stock. If you like color on your personalized postcard, then you should go between CS2 and C1S stock.

In a CS2 Stock, it has a gloss finish on both sides while C1S stock has one size that is glossy while the other part has a matte finish. Between the said stocks, the C1S was used most often because the ink in postcard printing does not dry up on gloss part of paper stock so they lead in printing on matte side of stock.

When it comes to design file formats, it is vital that you inquire the printing company for the file format they’re accepting. Despite the fact that there are some printing companies that are accepting different file formats, still there are some that are using limited types of file format and software for their design creation. The procedure that these companies do is take the personalized postcard design file, convert it to the format they run and print it.

The finishing is also as vital as the first two steps discussed when it comes to postcard printing. There are two different types of postcard coating or finishing and these include aqueous coating and UV coating. The latter option will provide you with a shiny feel and look on your postcard.

Aqueous coating however is providing minimal gloss or shine and it entails faster printing processes of the postcard. Aqueous coating isn’t hindering continuous printing process primarily because of the reason that it dries fast.

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